How much is a But First, Coffee franchise?

The PFA directory lists a capital investment of Php 1.5M and a franchise fee of Php 150,000.

Who is the But First, Coffee franchisor?

The PFA listing names But First, Coffee Inc.

Does the listing show a royalty?

No. The PFA listing shows only the fee and the investment, with no royalty, marketing fee, term or renewal amount. Ask the franchisor for each of these in writing before you pay the fee.

How recent are the But First, Coffee figures?

The PFA listing carries no date. The PFA page itself carries no other date, so confirm the figures with the franchisor when you apply.

But First, Coffee franchise cost and fee

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But First, Coffee franchise fees, as published

As published; ask But First, Coffee for the current disclosure.
Item	Amount as published	Source
Capital investment	Php 1.5M	PFA directory, checked 13 November 2026^[1]
Franchise fee	Php 150,000	PFA directory, checked 13 November 2026^[1]

The But First, Coffee franchise fee is Php 150,000 and the capital investment is Php 1.5M, as listed in the Philippine Franchise Association directory. But First, Coffee Inc. is named as the franchisor. The listing does not give a term, renewal fee or royalty, so get those from the franchisor in writing.^[1]

The two listed figures

The listing has a Php 150,000 franchise fee and a Php 1.5M capital investment. It does not say if the fee is included, what store format the investment assumes, or what the term is.^[1]

For a coffee shop, the espresso machine, grinder and refrigeration are the big equipment costs. Ask which brand and model of machine comes with the package, who services it, and who pays for repairs.

Questions about supplies and pricing

Ask if you must buy beans, milk, syrups and cups from the franchisor, and get the current price list. Ask who sets menu prices and whether you can run local promotions.

Ask how much training the franchisor gives your baristas, where it happens, and who pays for travel and lodging if training is outside your city. Find out what happens when a trained barista leaves: does the franchisor retrain new staff, and at what cost?

Coffee chains compete closely on location. Ask what exclusive area you get, and whether the franchisor can open a company store or another franchise nearby.

Permits and other coffee brands

A coffee shop or kiosk needs a sanitary permit, health certificates, a mayor's permit and BIR registration. The coffee shop business kit lists them. Compare under coffee franchises, and see brands with no published cost for chains like Pickup Coffee.

Questions people ask

How much is a But First, Coffee franchise?: The PFA directory lists a capital investment of Php 1.5M and a franchise fee of Php 150,000.
Who is the But First, Coffee franchisor?: The PFA listing names But First, Coffee Inc.
Does the listing show a royalty?: No. The PFA listing shows only the fee and the investment, with no royalty, marketing fee, term or renewal amount. Ask the franchisor for each of these in writing before you pay the fee.
How recent are the But First, Coffee figures?: The PFA listing carries no date. The PFA page itself carries no other date, so confirm the figures with the franchisor when you apply.

Sources

Checked 13 November 2026. We link the agency's own page for every requirement. Rules change; confirm with the office before you pay.

But First, Coffee | Philippine Franchise Association · Philippine Franchise Association

Ask But First, Coffee before you sign

Is the franchise fee included in the capital investment?
Which store format does the investment assume?
How long is the term, and what does renewal cost?
Is there a royalty or marketing fee?
Which espresso machine comes with the package, and who services it?
What exclusive area do I get?