Several brands Filipinos search for most publish no franchise fee or package price that we can cite: Pickup Coffee, Angel's Burger, Big Brew, Siomai King, 24 Chicken, ZUS Coffee, K-Egg, Dunkin', Krispy Kreme, llaollao, Mixue, Chooks-to-Go and Petron. Some, like Starbucks, CoCo and Watsons, do not franchise in the Philippines at all. The table shows what each brand does publish and where to ask.[1,19,18,20]
Why these brands have no cost page
We only show franchise figures that the brand publishes or that a dated news report states. For the brands on this page, we found no such figure when we last checked them. Prices that circulate on blogs, Facebook posts and videos are not sources here, because no one can say who set them or when. Our sourcing method explains the rules.
No published price does not mean the brand is closed to franchising, and it does not mean any figure you see online is wrong. It means you have to get the numbers from the franchisor, in writing, before you pay anything.
Open to franchising, but no price published
Pickup Coffee opened franchising in 2026, according to a March 2026 Daily Tribune report. Its franchise page lists cafe, cart and kiosk formats. The application form asks applicants to choose a budget range starting at 4 to 6 million. Those are options on a form, not a published package price.[2,1]
Siomai King's site says it has no renewal fee and no royalty fee, but it shows no package price. Bigbrew's homepage invites franchisees, yet its franchisee page showed only "Coming Soon" when we checked on 13 November 2026.[5,4]
Angel's Burger started franchising in 2003, and its CEO told Gulf News in February 2024 that most stores are owned by franchisees. llaollao's Philippine stores are run by franchisees, according to a Philippine Star report from August 2025. Neither brand published a fee in the sources we read.[3,13]
Run through one licensee or master franchisee
Some international brands enter the Philippines through a single local company. Rustan Coffee Corporation is the exclusive licensee of Starbucks in the country, ABS-CBN reported in December 2022. Max's Group has been the master franchisee of Krispy Kreme since 2007. Golden Donuts, Inc. is the Philippine licensee of Dunkin', per Inspire Brands in August 2023; a 2010 Philippine Star article described Dunkin' franchising offers, but we found nothing newer.[18,11,9,10]
Max's Group runs a local franchising route with five steps: letter of intent, application form, interview, approval and awarding. It is not confirmed whether Krispy Kreme is among the brands offered that way. ZUS Coffee's own franchise page looks for international master franchise partners, and the Philippines is not in its country list; the brand entered the country in 2023 with a local partner, the Philippine Star reported.[12,7,8]
Brands that say no, or say nothing
CoCo Fresh Tea & Juice Philippines states on its FAQ that it is currently not open for franchising in the Philippines. Watsons told the Philippine Star in 2014 that it had no plans to franchise and that all outlets were company-owned; we found no newer statement.[19,20]
For 24 Chicken, the brand's contact page lists customer, supplier and marketing contacts but no franchise route. Mixue's franchise model is described group-wide (nearly all stores are franchises, Inquirer and AP reported in March 2025), but we found no Philippine franchise page. A July 2024 Daily Tribune report counted Chooks-to-Go stores without saying whether they are franchised. For K-Egg, we found no brand franchise page or dated report at all.[6,14,15]
Fuel stations work as dealerships
Petron publishes how to apply but not what it costs. Its dealer-owned stations are built and financed by the dealer on an owned or leased lot, while Petron provides signage and equipment such as underground tanks and pumps. Applicants send a dealership application form with a letter of intent, lot plan, vicinity map and land title, and those who pass screening take a four-week Dealer Management Course. Petron reviews only complete applications.[16,17]
Shell does publish a figure for one dealer model; see our Shell gas station page. A lotto outlet is a PCSO agency, not a franchise; its fees are on the lotto outlet page.
How to get the numbers yourself
Contact the brand only through its own website, its listed email, or a franchise expo booth run by the company. Ask for the franchise disclosure or kit, and ask for every amount: franchise fee, total investment, royalty, marketing fee, renewal and supplies. Do not pay a reservation fee to a reseller offering "slots". Our list of questions to ask before you franchise helps you check the answers.
What each brand publishes
| Brand | What is published | How to ask |
|---|---|---|
| Pickup Coffee (Pick Up Coffee) | No fee or package price. Franchising opened in 2026 (Daily Tribune, March 2026). The application form asks applicants to choose a budget range starting at 4 to 6 million; these are form options, not a price. Formats: cafe, cart, kiosk. | "Be a franchisee" form on pickup-coffee.com/franchise |
| Angel's Burger | No fee or package price found. Gulf News (February 2024) reported franchising began in 2003 and most stores are franchisee-owned. The brand's website redirected elsewhere when checked. | Ask the company for its franchise kit; confirm the company name first |
| Big Brew (Bigbrew) | No figures. The homepage invites franchisees, but the franchisee page showed "Coming Soon" on 13 November 2026. | "Be A Franchisee" link on bigbrew.com.ph |
| Siomai King | No package price. The site says it charges no royalty fee and no renewal fee. | Franchising section on siomaiking.ph |
| 24 Chicken | No franchise statement either way. The contact page lists customer, supplier and marketing contacts, with no franchise route. | Ask through the contact page whether franchising is offered |
| ZUS Coffee | No Philippine figures. The brand's franchise page seeks international master franchisees, and the Philippines is not in its country list. ZUS entered the Philippines in 2023 with a local partner (Philstar, May 2024). | No public route for individual franchises found |
| K-Egg | No brand franchise page, company name or dated news found as of November 2026. | Ask the brand directly; avoid sellers of "slots" on social media |
| Dunkin' | No current figures. Golden Donuts, Inc. is the Philippine licensee (Inspire Brands, August 2023). Philstar reported franchising offers in 2010; current status not confirmed. | Ask Golden Donuts, Inc. whether it takes new franchisees |
| Krispy Kreme | No figures. Max's Group has been master franchisee since 2007. Not confirmed whether units are sub-franchised. | Max's Group local franchising page (letter of intent route) |
| llaollao | No figures or application route published. Philstar (August 2025) reported 100 stores in the country, celebrated with their franchisees. | Ask Llaollao Philippines for its franchise terms |
| Mixue | No Philippine franchise page or figures found. Group-wide, nearly all stores are franchises (Inquirer/AP, March 2025). | No Philippine route found |
| Chooks-to-Go | No source says whether stores are franchised. Daily Tribune (July 2024) reported take-out stores and eat-in restaurants nationwide. | Ask Bounty Fresh Group whether franchising is offered |
| Petron | No investment or dealer fee published. Dealer-owned stations are built and financed by the dealer; Petron provides signage and equipment such as tanks and pumps. | Dealership application form on petron.com, sent to the Network Development Group |
| Starbucks | No franchise route found. Rustan Coffee Corporation is the exclusive licensee in the Philippines (ABS-CBN, December 2022). | No franchise route |
| CoCo Fresh Tea & Juice | CoCo Philippines' FAQ says it is currently not open for franchising in the Philippines. | No franchise route |
| Watsons | Watsons Philippines said in 2014 it had no plans to franchise and all outlets were company-owned. No newer statement found. | No franchise route found |
Before you pay any franchise money
- Find the brand's own website or verified social page and use only the contacts listed there
- Ask for the franchise kit or disclosure document in writing
- Get every fee itemized: franchise fee, investment, royalty, marketing, renewal
- Confirm the registered name of the company that will sign the agreement
- Visit at least two operating stores and talk to the owners
- Read the full agreement before paying any reservation or deposit
- Pay only to the company account named in the agreement
Questions people ask
- How much is a Pickup Coffee franchise?
- Pickup Coffee publishes no franchise fee or package price. Its application form asks applicants to pick a budget range starting at 4 to 6 million, but that is a form option, not a stated cost.
- Can I franchise Starbucks in the Philippines?
- Starbucks in the Philippines is operated by Rustan Coffee Corporation, the brand's exclusive licensee, ABS-CBN reported in December 2022. We found no franchise route for individuals.
- Does CoCo milk tea franchise in the Philippines?
- No. CoCo Fresh Tea & Juice Philippines says on its FAQ that it is currently not open for franchising in the Philippines.
- Does Siomai King charge royalties?
- Siomai King's site says it does not charge a royalty fee or a renewal fee. It does not show the package price.
- Why not show the prices that appear on blogs?
- Blog and social media prices rarely say who set them or when, so we cannot check them. Ask the brand directly and get the figure in writing.
Sources
Checked 14 November 2026. We link the agency's own page for every requirement. Rules change; confirm with the office before you pay.
- PICKUP COFFEE: Franchise · PICKUP COFFEE
- PICKUP COFFEE turns 4, eyes franchising growth · Daily Tribune · 22 March 2026
- Angel's Burger: How former expat Filipino couple hit 5 billion burgers, 1,300 stores · Gulf News · 13 February 2024
- Home | Bigbrew Food and Beverage House Inc. · Bigbrew Food and Beverages Inc.
- Siomai King: Franchising · Siomai King
- 24 Chicken Philippines: Contact Us · 24 Chicken Philippines
- International Franchise - ZUS COFFEE · ZUS Coffee
- Caffeine Rush: Malaysian Brand ZUS Coffee goes beyond beans and brews · The Philippine Star · 2 May 2024
- Dunkin' Philippines Opens 800th Location · Inspire Brands · 15 August 2023
- Engineer finds a goldmine in Dunkin' Donuts · The Philippine Star · 15 November 2010
- Max's Group: Krispy Kreme · Max's Group, Inc.
- Max's Group: Local franchising · Max's Group, Inc.
- Loving Llaollao · The Philippine Star · 21 August 2025
- China's Mixue and other brands win fans in Southeast Asia · Philippine Daily Inquirer (AP) · 15 March 2025
- Chooks-to-Go eyes increasing sit-down restos nationwide · Daily Tribune · 3 July 2024
- Be a Petron Partner - Petron · Petron Corporation
- Dealership and Franchising - Petron · Petron Corporation
- As Starbucks turns 25 in the PH, CEO Noey Lopez looks back on how it all began · ABS-CBN · 4 December 2022
- FAQ - CoCo Fresh Tea & Juice | Philippines · CoCo Fresh Tea & Juice Philippines
- Watson's targets bigger market share · The Philippine Star · 1 September 2014