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Jollibee franchise fees, as published
| Item | Amount as published | Source |
|---|---|---|
| Capital investment | Php 45M-70M | PFA directory, checked 13 November 2026[1] |
| Franchise fee | Php 1.2M exclusive of 12% VAT | PFA directory, checked 13 November 2026[1] |
| Term of agreement | 10 Years | PFA directory, checked 13 November 2026[1] |
| Renewal | 10 Years | PFA directory, checked 13 November 2026[1] |
| Financial requirement (Jollibee page) | P35M to P55M, depending on final store size and facilities | Jollibee franchising page, checked 13 November 2026[2] |
The Jollibee franchise fee is Php 1.2M exclusive of 12% VAT and the capital investment is Php 45M-70M, as listed in the Philippine Franchise Association directory, with a 10-year term. Jollibee's own franchising page, which is undated and was checked in November 2026, gives a lower financial requirement of P35M to P55M depending on store size and facilities.[1,2]
Two Jollibee sources, two investment ranges
The PFA listing gives a capital investment of Php 45M-70M and a franchise fee of Php 1.2M exclusive of 12% VAT. Jollibee's own page says the financial requirement ranges from P35M to P55M, depending on the final store size and facilities. The own page does not state a franchise fee.[1,2]
Neither page is dated, so we cannot tell which range is newer. Treat both as published starting points, not a quote. Jollibee confirms the amount for your site after it reviews your application. See how we source franchise costs for why we show both instead of picking one.
What Jollibee asks for before it looks at your application
Jollibee's franchising page asks for a pre-application form with the complete address of the proposed site, photos of the site (front and sides), a vicinity map, a lot plan in PDF with a layout showing measurements, a site development plan for mall locations, and the lease offer if you have one. You download the application form from the page and email the soft copies to the address listed there.[2]
That list tells you something practical: Jollibee reviews a specific location, not just you as an applicant. Line up a site and its documents before you apply, and expect the site itself to drive the final store size and cost.
Fees the published figures leave out
Neither source publishes a royalty or a marketing fee for Jollibee. The PFA listing shows a renewal of 10 Years, which reads as a renewal term rather than a renewal fee. Ask Jollibee for each recurring charge as a percentage of sales, and for any amount due at renewal.[1]
Jollibee is a full restaurant, so you also need the permits any restaurant needs in your city: barangay clearance, mayor's permit, sanitary permit and BIR registration. Our restaurant business kit lists them, and more brands sit under restaurant franchises.
Questions people ask
- How much is the Jollibee franchise fee?
- The PFA directory lists the Jollibee franchise fee as Php 1.2M exclusive of 12% VAT. Jollibee's own franchising page does not state a franchise fee.
- Why do the Jollibee investment figures differ?
- The PFA directory lists Php 45M-70M while Jollibee's own page says P35M to P55M depending on store size and facilities. Neither is dated, so ask Jollibee which applies to your site.
- Can I apply for a Jollibee franchise without a location?
- Jollibee's application list starts with the complete address of the proposed site, photos, a vicinity map and a lot plan. Without those documents your application has nothing to evaluate.
Sources
Checked 13 November 2026. We link the agency's own page for every requirement. Rules change; confirm with the office before you pay.
- Jollibee | Philippine Franchise Association · Philippine Franchise Association
- Franchise Business in the Philippines | Own a Jollibee Franchise · Jollibee Foods Corporation
Ask Jollibee before you sign
- Which of your two published investment ranges applies to a store on my site, and what drives the difference?
- What is the royalty fee and the marketing or advertising fee, and are they based on gross or net sales?
- Does the investment include land development, building construction, kitchen equipment and opening stock?
- Is there a fee at renewal, or only a new term?
- How long does site evaluation take after I email the documents?
- Do I need to run the store myself, or can I hire a manager?
- What happens to my application if the site is rejected?