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Goldilocks franchise fees, as published
| Item | Amount as published | Source |
|---|---|---|
| Capital investment | Php 4M | PFA directory, checked 13 November 2026[1] |
| Franchise fee | Php 250,000 Plus VAT | PFA directory, checked 13 November 2026[1] |
| Term of agreement | 8 Years | PFA directory, checked 13 November 2026[1] |
| Renewal | depends upon performance | PFA directory, checked 13 November 2026[1] |
| Franchise fee, bakeshop (Goldilocks info page) | P250,000 (exclusive of VAT) | Goldilocks franchise information page, checked 13 November 2026[2] |
| Investment, bakeshop (Goldilocks info page) | P 3.9 Million to 6 Million | Goldilocks franchise information page, checked 13 November 2026[2] |
| Royalty (Goldilocks info page) | Bakeshop 5% of bakeshop products purchased; Foodshop 8% of monthly gross sales | Goldilocks franchise information page, checked 13 November 2026[2] |
| Advertising fee | 3% of total sales, paid monthly | Goldilocks franchise information page, checked 13 November 2026[2] |
| Franchise fee (Goldilocks FAQ) | P800,000.00 bakeshop; P1.2 Million Full Store | Goldilocks franchise FAQ, checked 13 November 2026[3] |
| Investment (Goldilocks FAQ) | P 6 to 8 Million bakeshop; P 10 to 15 Million Full Store | Goldilocks franchise FAQ, checked 13 November 2026[3] |
| Royalty (Goldilocks FAQ) | Full Bakeshop 4% of bakeshop products purchased; Foodshop 8% of monthly gross sales | Goldilocks franchise FAQ, checked 13 November 2026[3] |
The Goldilocks franchise fee is Php 250,000 plus VAT and the capital investment is Php 4M, as listed in the Philippine Franchise Association directory, with an 8-year term. Goldilocks' own pages disagree with each other: its franchise information page gives P250,000 and P3.9 million to 6 million for a bakeshop, while its mobile FAQ gives P800,000 and P6 to 8 million.[1,2,3]
Goldilocks publishes two sets of numbers
The desktop franchise information page says the franchise fee for the bakeshop is P250,000, exclusive of VAT, and estimates the bakeshop investment at P3.9 million to 6 million. It lists royalties of 5% of the total value of bakeshop products purchased and 8% of foodshop monthly gross sales, plus a 3% advertising fee on total sales paid monthly.[2]
The mobile FAQ page says the fee is P800,000 for the bakeshop and P1.2 million for the Full Store, and estimates the investment at P6 to 8 million for a bakeshop and P10 to 15 million for a Full Store. It puts the bakeshop royalty at 4% of products purchased and keeps the foodshop royalty at 8%.[3]
Neither page is dated, so we do not know which is current. Do not budget from either one alone. Ask Goldilocks' Franchise Relations Department which schedule applies today, and get it in writing.
Where the PFA listing fits
The PFA listing matches the desktop page on the fee (Php 250,000 plus VAT) and gives a single capital investment of Php 4M. It lists an 8-year term and says renewal depends upon performance.[1,3]
Formats and how to apply
Goldilocks' pages name three store formats: Bakeshop, Full Store and Foodshop. The FAQ says the franchisee must run the business full time as a hands-on owner-manager, not as an investor. To apply, download the franchise application form and send it with a letter of intent and a site description with a vicinity map to the Franchise Relations Department by mail or email.[3]
Running a bakeshop brings its own permits, including a sanitary permit and health certificates for staff. Our bakery business kit covers them, and other brands are under bakery franchises.
Questions people ask
- How much is a Goldilocks franchise?
- It depends which Goldilocks page you read. The franchise information page estimates a bakeshop at P3.9 million to 6 million, the mobile FAQ says P6 to 8 million, and the PFA directory lists Php 4M. Ask Goldilocks which applies now.
- What is the Goldilocks royalty fee?
- The franchise information page lists 5% of bakeshop products purchased and 8% of foodshop gross sales. The mobile FAQ lists 4% and 8%. The advertising fee is 3% of total sales, paid monthly.
- Can I own a Goldilocks franchise as a passive investor?
- The Goldilocks FAQ says franchisees must run the business full time as hands-on owner-managers, not as investors.
Sources
Checked 13 November 2026. We link the agency's own page for every requirement. Rules change; confirm with the office before you pay.
- Goldilocks | Philippine Franchise Association · Philippine Franchise Association
- Franchise Information · Goldilocks
- What is the Goldilocks Franchise Agreement? (Franchise FAQs) · Goldilocks
Ask Goldilocks before you sign
- Which of your published fee schedules is current, the franchise information page or the mobile FAQ?
- Is the royalty on bakeshop products charged on what I buy from you, and at what percentage today?
- What is included in the investment for the format I want, and is the security deposit part of it?
- What does renewal depend on, and is there a renewal fee?
- Can I start with a Bakeshop and add a Foodshop later?
- How long after the letter of intent will you assess my site?